Shortage of DTV Converters Continues
Few things are more frustrating than being bombarded with comercials urging you to rush out and buy a product, only to find out later that no stores have the item in stock. No, I’m not talking about the new Apple Iphone. I’m talking about the new DTV converters individuals will need in order to continue watching over-the-air television after February 2009.
Whether you are shopping locally, or online, the story seems to be the same. Even online retailers who have attempted to carry every single converter model manufactured today have a harder time keeping these things in stock than Ticketmaster does holding on to tickets for a Hannah Montana concert.
The few converters that linger on the shelevs of electronics retailers seem to fall into one of two categories. The first category consists of DTV converters that are wildly overpriced compared to the competition. Since there are few differences between a top-of-the-line DTV converter box and a generic, no frills unit, consumers seem hesitatnt to shell out twice as much money for a product that is no better than cheaper units that are constantly out of stock. Can you really blame them?
The second category of DTV converters still available are ones that we will label as “functionally obsolete”. Even though they are priced the same as more capable units, these DTV converters lack the basic functionality needed to continue watching existing television stations in most U.S. markets after February 2009, or even today. In particular, their lack of ability to pass-through analog TV signals makes them only slightly more useful than a paperweight in communities like Humboldt County, where close to half of all stations will continue broadcasting in analog long after February 2009 has passed.
So, why are so many of these “duds” left in stock, while the “functional” models are in short supply? You can bet that it all has to do with money. It costs slightly less to manufacture the cheaper converters with fewer features. Because these units sell for about the same retail price as their superior quality counterparts, retailers make much more money on the cheaper units. Most retailer pre-orders have been for the the low-end units, and the industry has accordingly followed suit, leaving consumers with few decent models to choose from. The small number of consumers actually buying these units today are informed enough to snatch-up the good models while they are stock, leaving the shelves littered with converters that no one would ever purposefully want to buy. This has led to quite a bit of “bait and switch” selling by retailers, who either believe that the public is too stupid to know what features to look for or have sales associates that are too dumb to know themselves just how worthless these products will be to their new owners.
We had hoped to bring you a product review this week on a very decent, low-priced DTV converter box that was advertised at a national chain store this past week. Unfortunately, by the time we arrived, they were all gone. Assuming that they will ever be back in stock, we will attempt to do a full product review and provide you with information on where to get the best possible deal on them. Stay tuned!
