Rural TV Viewers May Soon Be In The Dark
Eureka, CA – As we expected, TV viewers in rural parts of Humboldt County may very well be left in the dark after the switch is made to digital television (DTV) in February 2009. The Times-Standard reported this week that viewers in the Orleans area may lose access to KIEM-TV, the area’s only NBC affiliate, when analog transmissions cease and DTV is made mandatory. The problem? Reception in that area is currently only available via a low-powered analog translator, which relies upon solar power and batteries to broadcast a signal. The only way to keep translator service available would be for the station to install a new DTV translator or convert the station’s main signal from digital back to analog in order to be rebroadcast. The station’s current solar system does not produce enough electricity for either option though.
The bottom line is, TV stations like KIEM-TV probably can’t justify the cost of spending tens of thousands of dollars to upgrade small translators like those in Orleans, which reach only a handful of viewers. While the FCC pedals its “No TV left behind” rhetoric to the public, the economics of the situation does not bode well for either broadcasters or rural TV viewers. While financial aid has been made available to the public via TV converter coupons, TV stations in small markets and those serving rural communities via translators are getting no such help from the federal government.
In light of recent events with the economy, the federal government’s mandate that TV stations cease broadcasting their analog signals in February is dripping with irony. On one hand you have the federal government handing over hundreds of billions of dollars to banks and automakers with few or no strings attached so that they may continue selling Americans overpriced cars and high-interest loans. On the other hand, we have the Federal Communications Commission forcing for-profit businesses to cease offering a free service to the public that actually pays for itself. Here’s the real punchline though… part of the motivation for forcing broadcasters to cease transmitting analog signals in the VHF band is so that the government can turn around and auction off those same frequencies for billions of dollars. Much of that money may end up being spent on bailing out banks and automakers.
Obviously, the FCC could not have foreseen the current economic crisis and the resulting overwhelming lack of enthusiasm that consumers are currently showing when it comes to paying for upgrades to their TV sets. The unfolding scandals plaguing the FCC are only likely to grow worse when thousands of Americans eventually lose access to television programming in February though.
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